Nude Envie paid media dashboard, September 2026 month to date.
Nude Envie
Paid Media · MER Dashboard
Marketing Efficiency Ratio
Store Revenue · MTD
Meta Spend · MTD
Meta Pixel ROAS · MTD
Scorecard
More · Better · New, Sep 1–9
The three ways paid media grows: spend more, convert better, or add new winners. Each is scored against the plan set in the August report.
Guardrail
The September 20 check, tracked daily
Channels
Meta vs Google, month to date
Meta
Daily Meta spend vs pixel revenue, with ROAS
SpendPixel revenueROAS (right axis)1.80x guardrail
Where the Meta dollars went · by campaign
Store revenue vs Meta spend by day, with daily Meta-only MER
Store revenue (Shopify)Meta spendMER % (right axis)August 46.2%
Store funnel · Shopify sessions · Sep 1–9
Meta funnel · pixel events · Sep 1–9
Attribution
Where Shopify says the orders came from, last non-direct click
Shopify and Meta will never agree; the pixel counts every purchase it can match to a click or view, Shopify credits the last channel the session came from. Read both, decide on the store total.
Top products by total sales · Sep 1–9
Sessions by device
Campaigns
Campaign performance, Sep 1–9
Creative
Every ad with spend, ranked, with a verdict
Verdicts are rule based on 9 days of pixel data: Scale is 1.9x or better on 8+ purchases. Promising is 1.9x or better on a small sample. Hold is 1.3x to 1.9x. Fix is 1.0x to 1.3x. Kill is under 1.0x, or zero purchases on $40+.
Unit economics
Is Meta printing money? It depends on one number we do not have.